LS Digital, an Indian integrated digital business transformation firm, has announced a significant expansion into the United States through a joint venture with the US-based marketing consultancy, .fearless. The new entity, named .fear-LS, aims to address digital friction and optimize business processes for American companies.
Key Takeaways
LS Digital partners with .fearless to form .fear-LS.
The joint venture targets digital transformation in the US market.
Initial focus on gaming, consumer goods, pharmaceutical, and automotive sectors.
Plans to deliver 5-6 digital transformation products valued at $1.2-$1.7 million in the first six months.
Headquarters in Colorado, with a strong presence on the West Coast and plans to cover diverse North American markets.
The Joint Venture
LS Digital has entered into a 60:40 joint venture with .fearless, combining their strengths to serve companies in the North American market. The partnership aims to deliver innovative digital business transformation (DBT) solutions, developed in India, to American businesses. The joint venture will initially focus on sectors such as gaming, consumer goods, pharmaceuticals, and automotive.
Addressing Digital Friction
Digital friction, an operational disconnect in a customer's journey, is a significant challenge for many companies. .fear-LS aims to help businesses optimize their systems and processes, drive growth, and increase return on investment. By leveraging LS Digital’s 6-pillar DBT framework, the joint venture will provide comprehensive solutions to overcome these challenges.
Market Strategy
The US market, known for its large-scale operations and a blend of traditional practices with openness to innovation, presents unique challenges and opportunities. .fear-LS will initially operate out of Colorado, with resources to service a wide geographical area, including the Northeast, the New York Metro Area, the Tri-State region, Connecticut, and the Canadian market. The joint venture plans to scale up its presence and market share rapidly.
Leadership and Vision
Mike Head, partner at .fearless, will serve as CEO of the new joint venture. With over 29 years of leadership and operational experience, Head emphasizes the importance of domestic expertise to improve credibility in the US market. Prasad Shejale, founder and CEO of LS Digital, expressed excitement about the partnership, highlighting the potential for significant contributions to the world of digital business transformation.
Future Prospects
.fear-LS is already working on a soft launch and has begun engaging with potential clients. The joint venture aims to deliver 5-6 digital transformation products valued at $1.2-$1.7 million in the first six months. With a strong presence on the West Coast, .fear-LS is well-positioned to cover diverse markets across North America. The partnership is expected to lead to non-linear growth and sustainable success for American businesses.
Sources
LS Digital Expands into the USA with a JV with .fearless | Mint, mint.
LS Digital expands into US market to launch ".fear-LS", Storyboard18.
LS Digital expands into the USA Market with ‘.fear-LS’, Marketing & Advertising News, ET BrandEquity, ET BrandEquity.
LS Digital enters U.S. market through joint venture with .fearless, afaqs!.
LS Digital enters USA market with joint venture 'fear-LS' alongside partner .fearless, MediaNews4U.